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Infographic: Top E-Retail Markets of the World

The growth of online shopping over the last decade has signified the beginning of the information age. E-retail now represents an industry worth hundreds of billion dollars annually. In major online consumer markets, it accounts for a double digit percentage of all retail product sales. In the UK, Europe’s largest e-retail market, online has a [...]

Targeting Mobile Web Users

Since the remarkable growth of smartphones in the latter part of the last decade, mobile web has gained mainstream prominence and is now considered a serious platform for client engagement. From a business perspective, mobile web provides an opportunity to sell products or services in a simplified and direct manner. The mobile web is still [...]

Local Content: Growth of Foreign Languages Online

In recent years, a growing number of online companies and organisations have started to provide content in different languages to target foreign language speakers. Wikipedia was the first to start the trend of providing multilingual content through its contributors, and as a non-profit organisation with vast resources, it has achieved impressive results over time and now covers [...]

Community Connect – 2011 review

At Language Connect, we are committed to being a socially responsible business by engaging with our local community, promoting sustainability and operating in a fair and transparent manner. Our programme to showcase our ethical business values, Community Connect, has had its most active year. Here’s a recap on Community Connect’s activities this year: In March [...]

Shifting Trends: Shopping & Spending Online

For a number of years, consumer spending has been shifting from traditional bricks-and-mortar stores to online retailing sites. In the UK, Europe’s leading e-retailing economy, online spending was £58.8bn* compared to total retail sales of £293bn** last year. Online spending is set to grow its share by increasing 15% year-on-year compared to just 0.7% sales [...]

Language Connect’s Office Design: Style in Scripts

We recently decorated Language Connect’s head office in Bermondsey Street with a creative design that reflects the company’s focus on languages. Our brief was to create a unique, inspiring and colourful design based on different writing scripts. We put community involvement at the heart of the design process by advertising within local art colleges to [...]

Developing a multilingual blog

During the early years of the internet, English used to be the predominant language on the web. Native English speakers accounted for the majority of the online population, but with the global spread of internet usage, they now only account for 26.5% users on the web. As most bloggers are focused upon English, they could potentially be missing out on [...]

China’s rising dragon: E-commerce

With the world’s largest manufacturing base and a burgeoning middle class, China’s rise to the top in e-commerce is inevitable. U.S. dominance of the e-commerce market is close to being dislodged by China whose online shoppers (currently 145 million) are increasing in number at an astonishing rate. It is expected that Chinese online consumers will [...]

February 2012
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