In recent years, Latin American has gained a lot of prominence in the media industry and experts have noted its potential to become a major media market. Regional economic growth and consumer demand for media have been remarkable; this has … Continued
Monthly Archives: October 2011
The Growth of Turkey
Turkey’s success is down to its economic focus on ‘service’ rather than agriculture.
With the rapid growth of languages on the Internet and the introduction of Internationalized Domain Names (IDNs), world languages are swiftly being prepared for introduction on the internet. One recent example was highlighted at the International Telugu Internet Conference in … Continued
There’s a huge amount of change happening in market research, branding and social media. In September, Language Connect visited two conferences where we explained our side of the story about language in the world of digital communications world as well … Continued
One of the biggest challenges facing companies marketing their products and services in new overseas markets is levelling the playing field in terms of language and culture with existing, local companies. Local competitors obviously have the advantage of knowing and … Continued