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Multilingual SEO – The Opportunities of the Global Web

in Education and Training, Market Research

In recent years, online marketing has become a major area of focus for most businesses. The primary aim is to increase website traffic and conversions. Search engines like Google serve as a useful platform for increasing website impressions based on relevant keywords. Websites are ranked using an algorithm that identifies the best match for a keyword. The algorithm has evolved overtime to provide better results and penalise sites that have used illegal methods of building up their rankings.

SEO has become an area of keen interest and development by many marketers. As the process is an on-going effort, there are multiple areas to focus on in order to obtain results. The SEO process is illustrated in the flowchart below:

seo-flowchart

The multilingual part

Multilingual SEO follows the same process as its English counterpart. The differences include lower competition for organic traffic and the limited signals for ranking. This presents an excellent opportunity for businesses to offer their site in popular foreign languages online and gain an advantage in the multilingual web.

International brands have already started implementing their multilingual SEO strategies to gain a new source of traffic and customers. LG has been focusing on improving their international inbound marketing in recent years and have seen good results. Below is a chart illustrating their website traffic from Spain:

lg-es-1024x168

 

Source: SEMRush

The prominence of foreign markets is increasing and it is the right time to develop a strategy for the most prominent international markets. The source of traffic cannot be limited to the English speaking world; there is a higher number of web audience in foreign markets.



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