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The importance of optimization and localization on mobile web

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in Education and Training, Finance and Insurance

The impressive growth of mobile web around the world and its increasing use by consumers has drastically altered business perceptions of the mobile industry. Not long ago, the mobile web was deemed unimportant for business activity. Its rapid acceptance amongst consumers for online transactions has made it more important now for companies to offer a mobile website for users. However, with growing competition, the requirement for mobile web localization and optimization has also arisen. These services enable businesses to remain on the forefront of the search terms that they want to target, especially in a local capacity, and provide users with a localized mobile website that caters to their specific needs.

A localized website that is focused towards a specific location is significantly more effective in turning traffic into sales. Smartphone users conduct searches that automatically find them local results via GPS technology. Local search presence as well as condensed content is effective in targeting mobile users. Localization of content is important; a website should have a mobile version that incorporates local modifiers, keywords with location-specific information, in order to maximize their mobile web presence. As space for content is limited on the mobile web, incorporating the correct terms, location and product/service specifics, is essential for acquiring targeted traffic. This serves both objectives of optimization and localization which will increase website value.

Mobile web strategies can be implemented in a short space of time, and with growing mobile usage, the results can pay off well. As with any website, the importance of localization and optimization cannot be underestimated on the mobile web. In coming years, the continual development of the mobile web will transform the way businesses approach this medium. Development and implementation of an effective mobile strategy can provide a lot of benefits to a businesses from a marketing channel which is still in its infancy.



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