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Native or not? Golden rules in open ended coding

in Language Connect, Market Research

Native or not? Golden rules in open ended coding

There is an uptick of interest among the web analysis community into how market researchers manage open ended coding to capture consumer comments and feedback. The research coding industry has some structural challenges and new software has recently appeared on the scene which may address some of these. In this post we outline some of the golden rules of coding, how to achieve quality and the most cost effective outcome.

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