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Targeting Mobile Web Users

in Market Research

Since the remarkable growth of smartphones in the latter part of the last decade, mobile web has gained mainstream prominence and is now considered a serious platform for client engagement. From a business perspective, mobile web provides an opportunity to sell products or services in a simplified and direct manner. The mobile web is still in its early stages due to the low number of mobile websites, but with growing mobile web usage, more and more mobile-optimised websites are being made available.

With mobile web, location is key and search engine results are mostly geared towards local services. Google’s mobile search engine accounts for the majority of mobile web searches, a 97% market share according to official statistics. 40% of mobile queries are location related. Mobile advertisement has grown into a billion dollar market, and its value is increasing fast. read more at Quill Media



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