In the later part of the last decade, as web users grew around the world, there has been a surge in the use of local languages on the web. Once native-English speakers dominated the internet world population but today their number … Continued
The Growth of Turkey
Turkey’s success is down to its economic focus on ‘service’ rather than agriculture.
New users of the Internet predominately come from non-English speaking regions increasing the requirement for multilingual content online. Internet giants like Yahoo have begun offering content in greater numbers of foreign languages to cater for this new phase of growth. … Continued
In today’s plugged-in, on-demand world, social media has been credited as one of the key drivers of global connectivity. The rise of social media and its impact on political, economic and social spheres has been hard to ignore in any part of … Continued
With the world’s largest manufacturing base and a burgeoning middle class, China’s rise to the top in e-commerce is inevitable. U.S. dominance of the e-commerce market is close to being dislodged by China whose online shoppers (currently 145 million) are … Continued
One of the biggest challenges facing companies marketing their products and services in new overseas markets is levelling the playing field in terms of language and culture with existing, local companies. Local competitors obviously have the advantage of knowing and … Continued