As the economic struggles of the western world continue, some multinational brands have been forced to reassess their strategies. One such company is Procter & Gamble (P&G) whose dwindling profits and market share have made its management acknowledge the difficulties the company is facing. Although the world’s largest maker of household and personal-care products, P&G’s strategy was to concentrate upon the developed economies while its European rival Unilever gained a vital foothold within developing countries such as Brazil and India. The greater potential for long-term growth is now … Continued
The Growth of Turkey
Turkey’s success is down to its economic focus on ‘service’ rather than agriculture.
One of the biggest challenges facing companies marketing their products and services in new overseas markets is levelling the playing field in terms of language and culture with existing, local companies. Local competitors obviously have the advantage of knowing and … Continued
Twitter recently announced that their social networking service is now available in five new languages bringing the total number of available languages to 17. Users can now tweet in Simplified and Traditional Chinese, Hindi, Filipino and Malay. Twitter’s announcement also … Continued
The impressive growth of mobile web around the world and its increasing use by consumers has drastically altered business perceptions of the mobile industry. Not long ago, the mobile web was deemed unimportant for business activity. Its rapid acceptance amongst consumers … Continued
Online business in China has been growing rapidly in recent years creating a number of successful online companies which have benefitted from China’s gigantic Internet user base, the largest in the world. The upward trajectory of many online companies is being … Continued