iCrossing

iCrossing is one of the UK’s top natural and paid search agencies, and is featured in the Econsultancy list of Top 100 Digital Agencies in 2014.

Language Connect was tasked with translating the ad copy for a PPC (Pay per Click) campaign for a leading fashion client working with iCrossing. As an iconic British luxury fashion brand, the end client needs an online presence that fully supports and increases their market position.

We helped by translating, optimising and proofreading 150,000 source words from English to French and German.

To remain within the strict parameters for PPC campaigns, we created a glossary and researched alternative keyword terminology. Working closely with iCrossing, we ensured that these keywords were optimised to match online trends and to deliver impactful performance in each market.

In addition to the keywords that needed to be accurately translated and localised, the Language Connect team also identified any missing elements and identified any URLs that had yet to be localised.

The process was delivered seamlessly by the Language Connect project manager, directing the workflow between our digital services team, linguists and the iCrossing client contact.

Results

  • Fully localised campaign
  • Native language translation
  • Translation assets created for future use

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