Verbatim Coding

Language Connect is the global leader in ‘open-end’ and ‘brand’ in-language coding for the market research industry.

Our team of trained coders processes more than 30 million verbatim responses across 50 languages each year.

Our team of trained coders

Our coding professionals are qualified to degree-level and have proven experience in sectors such as healthcare, sociology, financial services and consumer marketing.

A shortlist of linguists possessing extensive experience in questionnaire response coding and market research translation are selected for these specialist assignments, and are given additional in-house training by Language Connect. In doing so, we can be fully confident that our linguists will deliver accurate results guaranteed to reflect the voice of the customer.

The specifics

As well as open ended responses, our coding service covers brand codes and other specifics for product testing, branding, U&A, customer/employee satisfaction and ad hoc studies.

We can code within all major file formats generated by data collection software, and work with multiple forms of specialist coding software, such as Ascribe.

Language Connect can also build (or modify) your code frames and produce top line analysis.