Localisation

Adapting your content to the right audience

“Location, location, location” is a well-known mantra in the property sector. And we think they have a point. Because when you translate your content and campaigns for local audiences, you need to make sure you speak their language and adapt your communications to suit their culture, slang, grammar and local nuances.

Localisation refines your content to create instant customer empathy and reassurance, allowing your core messages to be heard loud and clear. So if you’re launching a product in South America, we speak the Spanish that’s used in each of the 19 different countries.

Why our clients choose our localisation services

We allocate the right translators who are native in the local dialect and have a deep understanding of grammar, style and culture. And if you need an interpreter or voiceover, we’ll ensure they’re fluent in the local dialect as well as being able to articulate your subject matter clearly.

Finally, we also make sure that your brand is localised culturally, advising you on important elements such as colour, use of images and iconography, and compliance with local advertising regulations.

Get in touch to see how our localisation service can improve the clarity of your message.

Need we say more?

When fast food chain KFC moved into the Chinese market, their slogan at the time ‘finger-licking good’ was translated as ‘eat your fingers off.’ Tasty.

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View our case studies to understand how we have helped our clients

View case studies

People

  • Multilingual copywriters
  • Experienced writers used to answering a creative brief
  • Resident in country
  • Mother tongue writers
  • Intimate knowledge of local market

Services

  • Copy verified by second writer
  • 24-hour time zone support
  • 150+ languages
  • Quick turn around
  • Quality assurance (ISO 9001)

Projects

  • Advertisements
  • Apps
  • Brand slogans
  • Product information
  • Social media
  • Style guides
  • Video and voiceover
  • Website content

Results

Brand values consistently communicated

Optimised brand positioning

Global messaging communicated at a local level

Language Connect delivers fast, accurate language translation services 24 hours a day