Getting the most out of your paid advertising campaigns
Pay per click (PPC) is paid advertising and an important part of commercial search marketing. The ad content and keywords match you with users conducting online searches.
When targeting an international audience, you must use the right language and terminology and create compelling messages to engage their interest. The translation of PPC ads requires some special treatment compared to normal translation services. To get PPC localisation right, you need more than just language skills; you need local expertise and knowledge about how search works in each target market.
Our digital team is experienced in translating paid search listings and keeping to the requirements on character length, which can vary according to the language and search marketing strategies. Our linguists are trained on all aspects of digital marketing and are able to optimise the campaigns by implementing relevant keywords and using their creativity to create captivating copy.
For PPC translation services, get in touch.