October 2018 Archives
Is your business prepared to thrive in the age of ‘multi-localism’?
The growth of 'multi-localism' could be a critical trend if your business has ambitions to succeed in markets beyond its home country. In a recent report, titled...
The Asian beauty explosion: How can brands benefit?
The global retail industry has changed dramatically since the turn of the century, with trends such as the evolution of mobile technology and the explosion of...
Diversify or die: Why broader horizons could be the key to retail success
Businesses operating in retail today will have to overcome a number of obstacles on their journey to success. As the recent fortunes of brands big and small...
Are you positioned for ecommerce success in emerging markets?
With the right strategies in place to maximise the likelihood of success, international expansion can lift a business to its next level of profitability and growth. Taking...
Leverage language to build meaningful customer relationships in ecommerce
Retail - and particularly ecommerce - is a highly competitive sector, with an ever-expanding array of diverse brands vying to win the attention and business of...
Brexit: How effective translation can help firms keep skilled EU workers
With the UK's full withdrawal from the European Union inching ever closer, one of the key concerns for many businesses is ensuring they will be able...
The end-to-end experience: From marketing and sales to customer service
In modern-day business, it’s not enough to have a strong product and hope that everything else follows. Customers expect relationships with the brands they choose, which...
How to keep your brand and products relevant when expanding overseas
Taking a brand global is a big challenge for any business, but it will prove particularly difficult if you have not prepared for the move by...
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