The end-to-end experience: From marketing and sales to customer service
In modern-day business, it’s not enough to have a strong product and hope that everything else follows. Customers expect relationships with the brands they choose, which...
August 2018 Archives
How to keep your brand and products relevant when expanding overseas
Taking a brand global is a big challenge for any business, but it will prove particularly difficult if you have not prepared for the move by...
International SEO and social media strategies – make yours effective
If your business wants to be visible and to grab the attention of customers online, effective search engine optimisation (SEO) is a must. If your ambitions...
The Hut Group acquires global translation services provider, Language Connect
in Blog, Language Connect
London, July 17th, 2018 The Hut Group acquires global translation services provider, Language Connect Further developing its proprietary technology platform, THG Ingenuity The Hut Group (“THG or the “Group”),...
Why a consistent brand tone of voice is key for ecommerce success
If your ecommerce business has bold ambitions for the future, expanding into international markets is likely to be one of the key goals on your radar. While...
How use of language can help boutique beauty brands carve out their niche
Beauty and cosmetics brands operate in a crowded marketplace, where having a distinct, recognisable identity and strong relationships with customers is critical to success. The industry -...
Language – the secret to brand success for fashion retailers?
Of the various strengths and characteristics businesses need to succeed in the fashion retail sector, arguably the most important of all is a strong brand. With so...
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Buoyant growth drives Language Connect industry position
in Blog, Language Connect
Language Connect has continued its sixth consecutive rise in the Common Sense Advisory (CSA) annual appraisal of the global language services market. The company continues to be...
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