Five Localisation Missteps Your Business Could be Making
Anyone who claims it’s a small world clearly hasn't worked in marketing. Even within the UK, there's a diverse array of cultures, from Gaelic-speaking crofters in...
August 2019 Archives
Effective Localisation Begins With Brand Values
For some time now in the ecommerce world, brand value has been principally associated with underpinning technologies; with price; and with current market share. The gradual...
When Language Meets Data – One Year of Language Connect and THG
in Blog, Language Connect
I’ve been involved in enough acquisitions to know that it takes a lot of work to deliver their intended benefits, and that often that first-year is...
Five Things You Need to Know About Brazilian Portuguese
in Blog
In many respects, South America is a fairly homogenous continent. Of its 13 mainland member nations, 12 speak Spanish as a legacy of colonialism, and all...
Three Things We Can Learn From The Rise Of Ecommerce In Asia
It’s hard to overstate Asia’s significance to the global economy. Home to almost half the world’s population, this continent contains the planet’s two most populous nations...
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