IIeX Asia Pacific: The Future of Market Research
Earlier this December, our Singapore team were privileged to attend the IIeX Asia Pacific 2019 Conference in Bangkok - the ground for multiple inspiring topics on...
December 2019 Archives
Five Languages That Are Facing Extinction
in Blog
Extinction has been a hot topic in the media recently, with growing concerns about environmental damage and climate change. However, it’s not just flora and fauna...
How to Localise Your Business’ Social Media Presence
It’s an inconvenient truth that social media is not a constant. International travel and immersion in different cultures quickly reveals that each nation has its own...
Five Localisation Missteps Your Business Could be Making
Anyone who claims it’s a small world clearly hasn't worked in marketing. Even within the UK, there's a diverse array of cultures, from Gaelic-speaking crofters in...
Three Things We Can Learn From The Rise Of Ecommerce In Asia
It’s hard to overstate Asia’s significance to the global economy. Home to almost half the world’s population, this continent contains the planet’s two most populous nations...
Cash Is King In India – But For How Much Longer?
India is expected to become the world’s most populous country within the next decade, and its newest citizens are being born into a country deeply rooted...
SEO Localisation: How to Get the Most from Your Localised Content
in Blog
It often takes significant effort and resources to develop a localised version of an existing website, social media presence, or Google AdWords campaign. And having invested...
Alternative Payment Methods To Be Aware Of In 2019
in Blog
The methods of payment used for goods and services have evolved more in the last two decades than they did in the previous two millennia. The...
Why Transcreation Has Never Been More Important
in Blog
Launching a product or service in a new country is incredibly exciting, but it’s also fraught with risks. Most companies will be facing established competitors –...
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