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Baxter Tan to head up new Singapore office

in Blog, Language Connect, Market Research

Language Connect looks east with Singapore office opening and new executive appointment

Baxter TanFollowing a growth in demand for Language Connect’s services in the Asia Pacific region, Baxter Tan has been appointed in the role of Executive Director to build the Language Connect offering in Asia, from a new regional base in Singapore.

Baxter joins us from FocusVision, a market research technology company, where he has worked for the last 4 years, most recently in the role of Commercial Director and Head of the Asia Pacific region.

Baxter has an impressive record of working with growing start-ups in the region having joined FocusVision at an early stage of the business and developing it into one of the leading MR tech companies there. Prior to that role, Baxter was Research Now’s 1st employee in Asia and played a key role in growing the business into a Top 5 regional panel provider. To add to his market research credentials, he is currently Treasurer of the MRS Singapore and a Committee Member of the Asia Pacific Research Committee.

By having a strategic focus in this region, we will enhance our culture of global collaboration, improve our capabilities in languages of the region and give clients an even more responsive service.

Ben Taylor, Managing Director of Language Connect comments: “We are delighted that Baxter has decided to join Language Connect to build our business in APAC. Baxter’s entrepreneurial ability combined with 15 years’ experience of the market research industry makes him the perfect fit for our organisation’s needs. Market researchers in the region will now be able to benefit from having local Language Connect staff support them with our world-leading service and technology solutions for multi-lingual studies.”


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