Fuelling the Workforce Development Revolution through Translation
E-Learning Market Expected to be Worth $325 Billion by 2025
As technology continues to advance, e-learning has become an increasingly common strategy in business across the globe as a means of complimenting and furthering classroom-based education.
E-learning provides individuals with the agency to learn in their own time and at their own pace, in turn creating a more personalised means of learning and development, tailored to the individual.
The efficiency that stems from utilising e-resources for educational purposes has led as many as 70 per cent of firms in the UK to now employ this method of learning.
This rise in the use of e-learning has been registered on a global scale, with the market value being predicted to reach as much as $325 billion by 2025 according to Forbes. The rate of predicted growth signifies the increasing reliance companies have, and will have, on such strategies with technological norms becoming more advanced each year.
Yet what are the main benefits of e-learning within business? The following are some of our main highlights.
New employees from around the world
Now more than ever before, companies are hiring across a globally distributed workforce. By 2020, almost half the UK workforce is expected to be working remotely.
In fact, a Migration Observatory report shows that in 2018, there were more than six and a half million overseas workers in the UK at companies in every sector imaginable.
In a world of internationalisation and migration, e-learning is of huge benefit to businesses as it allows all staff the equal opportunity to hit the ground running with consistent and validated levels of training.
The nature of the multicultural workplace brings with it the increasing relevance of multiple languages and cultures. In providing educational courses in the worker’s mother tongue can greatly assist in the speed and effectiveness of learning, thus allowing the individual and the business to grow in tandem.
Alongside such migration trends, it’s also true that countries are increasingly outsourcing overseas. Whether it’s for manufacturing, customer service or any other role, in 2018 the global outsourcing market alone was worth 85.6 billion US dollars.
Employees see their personal development as having increasing importance to both marketability and job security. In fact, according to Good Habitz Learning, 8 out of 10 employees rate access to learning as more important than salary increases.
Indeed, in an interview with Rajeeb Dey MBE, CEO and Founder of the exciting professional development platform, Learnerbly, he agreed that “accessibility to development is a key factor in job satisfaction. Employee engagement with traditional training is low, but with relevant and accessible curated content connected to the employees’ development goals, you can have high levels of engagement, increased commitment and more powerful career conversion.”
With this perspective having evolved into a norm, it’s important that companies can train their staff around the world in a consistent and efficient way.
Translating e-learning courses to accommodate for multiple languages will ensure training has a far greater impact compared to delivering courses in one centralised language.
Different learning types
Methods of learning can differ across cultures. For example, where one culture may be accustomed to someone dictating facts and figures to remember, another may opt for a more visually-orientated means of learning.
In India, for example, 62% of adult learners opt in favour of passive online learning, and 28% plan to take a single-subject short-term online course.
Attempting to create a standard means of delivering education may appear like a method of streamlining, yet may in fact have the opposite effect in the context of different learning preferences.
The use of online resources can help cater for varying preferences of learning and, when blended with classroom-based educational services, will mean your educational programmes will accommodate for such discrepancies. Translating such resources into multiple language will serve to further tailor learning to the individual and in turn boost the effectiveness of the programme.
Consistent Training Standard
Whilst the provision of e-learning in an individual’s mother tongue can allow a tailored approach to education, it simultaneously provides uniformity in training both across departments and across the globe. This is particularly important in highly regulated sectors where ISO accreditation demands uniform training standards.
In any company, there are specific rules, safety procedures and general expectations that need to be relayed to all employees. When delivered in a single language there lies the risk of local nuances entering the lexis. Indeed, in order to scale your e-learning effectively it is important to avoid too many idioms and colloquialisms, yet at the same time such nuances can increased engagement in the topic at hand.
Translating material is thus beneficial from a consistency and an engagement point of view. When translated, subjects that are often depicted through technical language are easier to digest, and when localised can boost levels of recollection.
Further, translated e-learning material for standardised topics means that employers can be assured that all employees are receiving the correct information and are being taught the same specifications.
A primary reason for the rise in e-learning as a means of education in the workplace is that is cost-effective. It leverages faster, more efficient digital accessibility and is the medium with which employers are increasingly most comfortable.
For example, training employees in a global marketplace can involve having to hire training coordinators at various sites worldwide in order to undertake classroom-based programmes, and this can be a costly investment.
By way of contrast, setting up online materials that are well translated into different target languages to meet the needs of your staff involves fewer ongoing costs, instant scalability and as a result, a much smaller impact on your bottom line.
The forecasted growth of the e-learning market demonstrated the prevalence of such methods in the business landscape. The efficiency, financial benefits and global uniformity that it brings to a company’s training strategy is unrivalled by any other method of training, and can form a central feature of education alongside classroom teachings. As a result, it is set to improve its impact on the employment market for years to come, and is a sector that we feel should be optimised through translation and localisation.
Want to know more about how Language Connect can help you boost education in your workplace? Click here to find out more!