Google’s search algorithm now reads and writes in 13 emerging languages online
Google has recently provided insight into ten changes that have been made to its algorithm recently. One of the key changes listed was the addition of cross-language information retrieval in search results. Languages with limited web content will have relevant pages translated to specific languages. Such a feature was previously used in Korea, and now Google is expanding it to target the growing number of web users with diverse native languages.
This update will automatically translate relevant pages for languages with limited web content (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh and Icelandic) and list them for searches in the mentioned languages. Translated titles will be displayed directly below the English titles in search results for users, and by clicking the translated titles, users will be taken to the translated pages. The change might not be as precise as stated by Google due to the malpractice of black-hat tactics being employed, but the actual change is reflective of Google’s intention to provide a multilingual search experience for users.
Algorithm changes by Google happen frequently, and they create a lot of commotion amongst the search marketing industry. The insight provided by Google into these specific changes is a clear indication of what is to be expected in the future. Language growth on the internet has been steep, and the amount of non-English speakers who will use the internet in their own language is expected to grow significantly. The languages that have been selected by Google all have a fast-growing base of internet users. Thus prompting the move by Google to provide search results targeting the speakers of these specific languages.
The importance of languages is being recognised far and wide in the corporate world. A high number of internet companies are gearing up to develop and support a multilingual online experience. This decade will result in a lot of alterations online due to the rise of languages and the growth of multilingual websites. Being at the forefront of providing a multilingual experience will only enhance a company’s image globally, and yet again Google is leading the way in the search industry.