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APRC appoints Language Connect as official translation partner

in Market Research

The Asia Pacific Research Committee (APRC) has appointed Language Connect as its official partner to translate key membership newsletters and communications, initially into Simplified Chinese, Japanese and Korean.

Baxter Tan, Executive Director for Language Connect APAC, comments: “We established our office in Singapore a year ago in response to significant growth in the client requirements in the region and particularly within Market Research.  Since the inception of the Singapore office, we have seen a strong demand for our global services supported by a local team knowledgeable not only in the languages required but also the intricacies of market research in the region. As a result, we continue to grow the team, with further members now working in Singapore and Kuala Lumpur and it is a great opportunity to work with the APRC on strengthening the MR sector in the APAC region.”

The APRC is a not-for-profit network with the aim of supporting 12 national associations in Australia, China, Chinese Taipei, Indonesia, Japan, Korea, Malaysia, Mongolia, New Zealand, Singapore and Thailand. These National Associations support over 3,000 market research practitioners and 900 market research companies in the Asia Pacific region.

The APRC has also joined with its equivalent federations in Europe (EFAMRO) and the Americas (ARIA) to form the Global Research Business Network (GRBN) which is a free network that links 38 national associations globally. In total, GRBN represents over 3,500 research businesses across 5 continents that generate a total of US $25 billion in annual research revenues.

The APRC has created an annual Asia Pacific Research Conference that leverages the regional conference held by each of the National Associations in the region. Each representative country of the APRC takes a turn to host the Asia Pacific Research Conference. The 8th APRC conference will be held in Japan in 2016. During these conferences 500+ researchers and marketers join 100+ international delegates to learn advanced research technologies and new trends.

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