Monetise the Multilingual Web
Global e-commerce sales are set to reach just under $1 trillion in 2013. Consumer convenience, improved postal infrastructure and consumer trust in online payment methods are all generating strong tailwinds for the industry to continue its ascent. Fast-developing markets such as Indonesia where thousands of people are gaining internet access for the very first time has the potential to accelerate growth in online spending even further.
Native Chinese speakers now outnumber English speakers online and the distribution of languages looks set to diversify further as internet penetration spreads in parts of Asia and Africa. As the above infographic indicates, brands now need to translate their web content into 12 languages to reach 80% of the world’s online audience. Are you interested in finding out more about how to benefit from the multilingual web? Contact us and we’ll be happy to guide you.