Why good market research translation is about emotion as well as skills
The task of translating written text or interpreting the spoken word from one language into another demands certain technical skills, such as in-depth knowledge of grammar...
Market Research Archives
Why good translation is about emotion as well as skills
The task of translating written text or interpreting the spoken word from one language into another demands certain technical skills, such as in-depth knowledge of grammar...
Key challenges facing international market researchers
International market research has been increasing in volume and scale for many, many years and is more important to businesses than ever before. This exponential growth...
The big data impact on market research
Big data has, in a relatively short space of time, transformed or challenged the very fundamentals of every sector. As McKinsey and Company expressed in its...
APRC appoints Language Connect as official translation partner
The Asia Pacific Research Committee (APRC) has appointed Language Connect as its official partner to translate key membership newsletters and communications, initially into Simplified Chinese, Japanese...
Making the most of Mobile in Market Research
Language Connect had the pleasure this autumn of attending Market Research in the Mobile World and ESOMAR Congress in Dublin, two key conferences for the Market...
Language Connect innovation wins Best Support Services in MRS Operations Awards
The Market Research Society (MRS) is dedicated to the support, promotion and enrichment of the research and business world. With members in more than 60 countries, MRS...
International market research in the 21st century
One of the biggest changes in the relationship between brands and consumers has been the shift from a one-way conversation to a two-way dialogue. Traditionally, it...
The exciting future of market research
Last month I returned to the UK from a very productive and inspiring overseas trip to Singapore, where I was attending the 16th edition of ESOMAR’s...
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