![The challenges of translation in engineering and oil & gas sectors [Photo: iStock/kodda]](https://www.languageconnect.net/wp-content/uploads/2017/04/14122421-403x227.jpg)
From the Far East to the US and everywhere between, the engineering and oil & gas sectors are among the most international in the world today....
What defines an international brand? This is one of the most pertinent questions that needs to be asked by businesses that are looking to go global...
Many organisations rightly focus their brand efforts externally, tirelessly coming up with marketing initiatives that win over new and existing customers. However, internally, that same enthusiasm,...
While your enterprise will always retain a consistent sense of identity throughout the world the more global you become - with subtle variations of course -...
There is consensus among leading economists and world leaders that the worst of the downturn is over. Consumers are confident, lenders also, while businesses, overly cautious...
As a general rule, the bigger the business, the more complex it's likely to be. This is especially true of organisations that operate globally, as not...
Irrespective of how influential or inventive the most successful enterprises are, they nevertheless remain enthusiastic about embracing change and making things better. The status quo may...
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