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Top tips for travel companies when translating online
For travel companies, online translation strategies are more important than most. In a market where holiday bookings have moved away from the high street and onto...
Travel and Tourism Archives
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The challenges of attracting international tourists to the Far East and the role of translation
Being able to communicate with customers in their own language is a huge challenge for any company that is selling cross-border, be it through online sales,...
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The importance of emotive language in translation of holiday sites
Any salesman worth their salt will tell you that their most important tool is language. When coupled with body language and attitude, more traditional salesmen had...
4 things every travel marketer must keep in mind for display advertising
Display advertising is an increasingly useful channel for marketers in the travel and tourism sector as the different options for advertisers keep on improving. There are many...
How can travel brands adapt their marketing for mobile?
Mobile marketing is becoming increasingly important for travel and tourism companies, with jet-setters across the world using more apps and mobile sites to keep informed on...
4 tips for localising travel and tourism marketing
Global marketers are coming up against an increasing number of challenges at the moment. In the competitive modern business environment, it is hard enough for businesses...
3 ways to develop an international brand
What defines an international brand? This is one of the most pertinent questions that needs to be asked by businesses that are looking to go global...
3 steps to formulating a global communications strategy
While your enterprise will always retain a consistent sense of identity throughout the world the more global you become - with subtle variations of course -...
Centralise indirect procurement for strategic value
There is consensus among leading economists and world leaders that the worst of the downturn is over. Consumers are confident, lenders also, while businesses, overly cautious...
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