Language Spotlight: Tagalog vs Filipino
Can the notion of introducing a national lingua franca, a language to unify the speakers of different mother tongues, work on a mass scale? The story...
Travel and Tourism Archives
4 reasons why good translation is key to success for tourism businesses
It could be argued that accurate and efficient translation is more important in tourism than in any other sector. The reasoning behind this argument is that...
Why effective translation matters for the tourism industry
Whenever someone is visiting a foreign country, they would forgive the locals for not understanding what they say, and perhaps for getting it wrong when translating...
![Top tips for travel companies when translating online [Photo: iStock/Rawpixel Ltd]](https://www.languageconnect.net/wp-content/uploads/2017/01/14121504-403x227.jpg)
Top tips for travel companies when translating online
For travel companies, online translation strategies are more important than most. In a market where holiday bookings have moved away from the high street and onto...
![The challenges of attracting western tourists to the Far East and the role of translation [Photo: iStock/pat138241]](https://www.languageconnect.net/wp-content/uploads/2016/11/14120954-403x227.jpg)
The challenges of attracting international tourists to the Far East and the role of translation
Being able to communicate with customers in their own language is a huge challenge for any company that is selling cross-border, be it through online sales,...
![The importance of emotive language in translation of holiday sites [image: iStock]](https://www.languageconnect.net/wp-content/uploads/2016/03/14116832-403x227.jpg)
The importance of emotive language in translation of holiday sites
Any salesman worth their salt will tell you that their most important tool is language. When coupled with body language and attitude, more traditional salesmen had...
4 things every travel marketer must keep in mind for display advertising
Display advertising is an increasingly useful channel for marketers in the travel and tourism sector as the different options for advertisers keep on improving. There are many...
How can travel brands adapt their marketing for mobile?
Mobile marketing is becoming increasingly important for travel and tourism companies, with jet-setters across the world using more apps and mobile sites to keep informed on...
4 tips for localising travel and tourism marketing
Global marketers are coming up against an increasing number of challenges at the moment. In the competitive modern business environment, it is hard enough for businesses...
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