Getting the most out of your PPC campaigns

Pay per click (PPC) is a crucial part of commercial search marketing, and can be difficult to get right. The ad content and keywords match you with users conducting online searches. But when happens when those users are searching in another language and territory?

When targeting an international audience, you must use the right language and terminology and create compelling messages to engage their interest. The translation of PPC ads requires some special treatment compared to normal translation services. To get PPC localisation right, you need more than just language skills; you need local expertise and knowledge about how search works in each target market.

Our digital team is experienced in translating paid search listings and keeping to the requirements on character length, which can vary according to the language and search marketing strategies. Our linguists are trained on all aspects of digital marketing and are able to optimise the campaigns by implementing relevant keywords and using their creativity to create captivating copy.

It’s not enough to be present in new markets, you need to make yourself heard through effective search strategies. Discover more on how we can boost your visibility through PPC translation services by getting in touch today.

Need we say more?

21% of the world’s internet users are in China and do not surf the web in English.

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  • In-house digital team
  • SEO trained linguists
  • Subject matter experts
  • In-country linguists


  • Specialist SEO and web marketing research
  • Digital implementation and advice
  • 160+ languages
  • Local dialects and cultural matching
  • Website translation technology
  • Quality assurance (ISO 9001 & ISO 17100)
  • Security (ISO 27001)


  • Email marketing campaigns
  • Keyword lists
  • Newsletters
  • PPC campaigns
  • Product descriptions
  • Promotional material
  • Social media campaigns
  • Website content


Accurate translation

Precision targetting to audiences

Improved ROI on SEO and PPC

Increased customer reach

Language Connect delivers fast, accurate language translation services 24 hours a day