Getting the most out of your PPC campaigns
Pay per click (PPC) is a crucial part of commercial search marketing, and can be difficult to get right. The ad content and keywords match you with users conducting online searches. But when happens when those users are searching in another language and territory?
When targeting an international audience, you must use the right language and terminology and create compelling messages to engage their interest. The translation of PPC ads requires some special treatment compared to normal translation services. To get PPC localisation right, you need more than just language skills; you need local expertise and knowledge about how search works in each target market.
Our digital team is experienced in translating paid search listings and keeping to the requirements on character length, which can vary according to the language and search marketing strategies. Our linguists are trained on all aspects of digital marketing and are able to optimise the campaigns by implementing relevant keywords and using their creativity to create captivating copy.
It’s not enough to be present in new markets, you need to make yourself heard through effective search strategies. Discover more on how we can boost your visibility through PPC translation services by getting in touch today.